Cybersecurity press releases have a tough job. They need to explain risk without sounding alarmist. They need to show technical strength without burying the reader in product language. And they need to show why the news matters now.
A cybersecurity company should not send a press release just because it has something to say. It should send one when the announcement helps customers, partners, investors, analysts, or journalists understand a change in the market and the company’s role in it.
What makes cybersecurity news worth a press release?
A good cybersecurity press release usually fits one of these categories:
- Funding or growth — You raised capital, opened a new market, hired a key leader, or expanded your team.
- Product launch — You introduced a platform, feature, service, or tool that solves a real security problem.
- Partnership — You joined with a channel partner, cloud provider, MSP, MSSP, government group, or industry organization.
- Research or threat intelligence — You published useful data about attacks, vulnerabilities, ransomware, phishing, AI risk, identity risk, or compliance.
- Recognition — You earned a credible award, analyst mention, customer milestone, or industry ranking.
The mistake is treating these like product brochures. Journalists do not need a list of features. They need a reason to care.
Cybersecurity press release examples
Here are five useful examples from PRNewswire and what cybersecurity companies can learn from each.
1. Mesh Security: Funding tied to a clear market problem
Mesh Security announced a $12 million Series A round and connected the funding to a broader market issue: companies have invested in many separate security tools, but those tools often do not work together as a system.
That is stronger than “we raised money.” It tells the reader why the company exists. The release also frames the category — cybersecurity mesh architecture — in business terms: reducing exposure and improving resilience.
Lesson: When announcing funding, do not lead only with the dollar amount. Explain what the money helps you build and why the timing matters.
2. Palo Alto Networks: Product launch for a specific buyer
Palo Alto Networks announced Prisma Browser for Business as a secure workspace for small businesses. The release works because it names the buyer clearly and explains the problem in everyday terms: small businesses now rely on browser-based apps and AI tools, but standard browsers were not built for today’s security risks.
It also connects the launch to phishing, ransomware, fraud, AI controls, remote work, and ease of management.
Lesson: If your product launch is for a specific market, say so. “For small businesses,” “for healthcare security teams,” or “for regional banks” gives the story a sharper edge.
3. Cyberhaven: Partnership framed around market access
Cyberhaven announced a UK distribution partnership with Ignition Technology. The release is not just “Company A partners with Company B.” It explains that the partnership helps bring AI and data security technology to more UK businesses through an established partner network.
That gives the announcement a business reason. It shows expansion, channel strategy, and demand for AI-era data protection.
Lesson: A partnership release needs to explain what changes because of the relationship. More customers reached? Faster deployment? New market access? Better compliance support? Say that plainly.
4. ProjectDiscovery: Recognition with credibility
ProjectDiscovery announced its inclusion in the Rising in Cyber 2026 list. The release makes the recognition more credible by explaining how companies were selected: voting by CISOs and senior security executives.
That detail matters. Awards and lists can feel thin unless the reader understands why the recognition means something.
Lesson: For award or ranking announcements, explain the standard. Who chose the winners? How competitive was it? Why does it matter to customers?
5. BlueVoyant: Platform launch tied to security operations pain
BlueVoyant announced its Cyber Defense Platform and positioned it around a familiar security operations problem: teams must now defend internal networks, external attack surfaces, vendors, digital fraud, and dark web risks, often with fragmented tools.
The release then explains the platform through the problems it addresses: detection and response, supply chain defense, digital risk protection, and proactive defense.
Lesson: For platform announcements, organize the release around customer pain. A platform with many features can overwhelm the reader. A platform that solves a set of clear problems is easier to understand.
Best practices for cybersecurity press releases
Lead with the business problem
Your first paragraph should answer this question: what changed, and why should anyone outside the company care? For cybersecurity companies that serve smaller organizations, it helps to connect the announcement to real-world risks. CISA’s cybersecurity guidance for small businesses is a useful reference for understanding the kinds of problems these buyers are trying to solve.
Weak: “Acme Security today announced the next generation of its advanced AI-powered threat management platform.”
Better: “Acme Security today launched a new tool to help midsize banks detect account takeover attempts before customer funds are moved.”
The second version gives the reader a user, a threat, and an outcome.
Translate technical language
Cybersecurity buyers may understand acronyms. General business reporters may not. Trade reporters may understand the language but still appreciate clarity.
Use the technical term when needed, then explain it once.
For example: “data loss prevention,” followed by “technology that helps stop sensitive information from leaving the company.”
Use data, but do not overdo it
Cybersecurity is full of scary numbers. Use one or two strong data points. Then explain what they mean.
A release stuffed with statistics starts to feel like a white paper. A release with one sharp number can give the story weight.
Quote like a human
Too many cybersecurity quotes sound like they were assembled from spare parts: “We are thrilled to leverage innovative solutions to empower organizations.”
A better quote sounds like something a person would say:
“Security teams do not need another dashboard. They need tools that help them act faster when the risk is real.”
That kind of quote adds judgment. It does not repeat the headline.
Include use cases
Do not assume readers will connect the dots. Show how the announcement applies:
- A hospital protecting patient records.
- A manufacturer managing vendor risk.
- A school district stopping phishing attacks.
- A fintech company meeting compliance demands.
Specific use cases help journalists see the story.
Name the audience
Cybersecurity is not one market. Your release should make clear who benefits: CISOs, IT teams, compliance officers, MSPs, developers, small businesses, healthcare systems, government agencies, financial institutions, or consumers.
When you name the audience, the pitch becomes easier to place.
A simple cybersecurity press release structure
Use this format: If you want a fuller breakdown of the standard structure reporters expect, this guide on how to write a press release walks through the core format step by step.
- Headline: Say the announcement and the audience or benefit.
- Subheadline: Add one layer of context.
- Lead paragraph: Cover who, what, when, where, why it matters.
- Problem paragraph: Explain the market need.
- Solution paragraph: Explain what the company is offering or changing.
- Quote: Add perspective, not filler.
- Proof: Include data, customers, funding, partners, research, or adoption.
- Availability or next step: Say when and where the product, report, or program is available.
- Boilerplate: Keep it short.
Final thought
Cybersecurity companies often have strong news, but they hide it under technical language. The best press releases do the opposite. They make the risk clear, the buyer clear, and the reason for the announcement clear.
That is what earns attention. Not hype. Not fear. Just a real problem, explained well.
Mickie Kennedy founded eReleases.com in 1998 after watching PR firms charge small businesses a $20,000 minimum for a single press release. For 27 years, he’s been closing that gap — distributing 150,000+ releases via Cision PR Newswire, serving 30,000+ clients including Manscaped, Squatty Potty, and 40+ Shark Tank brands, and generating $132M+ in earned media. A sought-after podcast guest and two-time Amazon bestselling author of Beginner’s Guide to Writing Powerful Press Releases and The PR Strategy Manifesto. Mickie holds an MFA in Creative Writing from George Mason University. Based in Baltimore, MD. LinkedIn