57 PR Experts You Should Follow on Twitter
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If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I’d share what I believe to be the 30 PR experts you should follow on … Read more
7 Tactics for Getting More Podcast Listeners
2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year.
What does all of th… Read more
Everything You Need to Know to Nail Your Media Interview
Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more
Pay-for-Play PR – Is the Gamble Worth It?
Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. … Read more
How to Create a Buzz for Your Business
Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you?… Read more
The Dos and Don’ts of Online Viral Marketing
For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake.… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
How to Handle Negative Blog Comments
In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality.… Read more
Public Service Announcements (PSAs) as a PR Tool
If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.)
The FCC defines public service announcements as “any announcement … for which no charge is made and which pro… Read more
The Dos and Don’ts of Handling Customer Complaints
The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. Handle customer complaints properly, and you could be seen as a company that goes the extra mile to do the right thing and to ensure cus… Read more