PR Fuel: Press Release News, Resources & Public Relations Tips - Page 83 of 108

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more

You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more

Since long before I was born, companies from nearly every industry have been using advertising characters to achieve marketing success. In highly competitive markets, a character goes a long way to make a company stand out from the crowd.… Read more

A man walks up to a woman at a party and says, “I’m great in bed.” That’s marketing.

The man’s friend walks up to the woman at the party and says, “He’s great in bed.” That’s public relations.… Read more

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more

Networking is one of the most effective ways to build your business. The simple truth is people feel more comfortable doing business with people they know. Building relationships with the people who can benefit from your products and services raises the likelihood of them one day becoming your customer… Read more

Public relations has always been all about “the Rolodex.”  PR old salts have amassed a Rolodex full of important contacts while newbies struggle to do the same. But nowadays, Rolodexes are more than a jealously guarded little box of file cards. They are, due to sites like LinkedIn, public kn… Read more

“According to his publicist, Celebrity X was unavailable for comment about the rumor.” Who are these publicists that seem to have so much say in a celebrity’s life? They’re public relations professionals just like the in-house media relations agent at a large company or the e… Read more

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation.   This reputation is a dirty little non-secret, and one many public relations professionals prefer not to … Read more

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking a… Read more