PR Fuel: Press Release News, Resources & Public Relations Tips - Page 75 of 91

For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake. Read More

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. Read More

In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality. Read More

If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) Read More

The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. Read More

At Target, I paid more and got less.
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Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to your customers – is in a hurry. Their decision as to whether or not to read your press release depends on if they find your headline interesting. Read More

As you proof-read your press release, you check to make sure all the essential elements are there:  attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a company executive, company boilerplate paragraph, contact information for media seeking more information. Read More

For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post or negative publicity in a news story. Read More

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. Read More