Free 8-Part PR Training

Build a PR Campaign Designed to Earn Real Media Coverage

Most businesses have more newsworthy material than they realize. The challenge is knowing what to look for—and how to turn it into a campaign journalists can use.

  • Find stronger story ideas inside your business and industry.
  • Create quotes, opinions, and data reporters can build on.
  • Use breaking news and local media opportunities effectively.

Based on what I’ve learned from distributing more than 10,000 press releases each year.

Mickie Kennedy, founder of eReleases
Mickie Kennedy Founder of eReleases and your guide through the eight-part master class.

Free training from eReleases. No credit card. Unsubscribe anytime. We respect your privacy.

Your Eight-Step PR Campaign Plan

Each lesson gives you one practical way to make your business more useful and interesting to journalists.

  1. Own Your Story — Look beyond routine company milestones and uncover the stronger story behind them.
  2. Research Your Industry — Find gaps, blind spots, and useful angles your competitors have overlooked.
  3. Quote Me on It — Create memorable quotes that sound like a person rather than a brochure.
  4. Be the Friendly Jerk — Use a contrarian point of view without becoming an industry pariah.
  5. Count on Me — Turn surveys, rankings, lists, and existing data into material the media can use.
  6. Newsjacking — Join breaking conversations quickly without forcing an awkward connection.
  7. Become a Local Media Darling — Build relationships and become a reliable source in your own market.
  8. Invest in Your PR — Create a repeatable campaign instead of waiting for one lucky media hit.

Built From Real Press Release Results

Practical PR Lessons, Not Marketing Theory

I founded eReleases in 1998 to make effective PR accessible to small businesses. This training comes from seeing thousands of real press releases—which stories journalists ignore, which ones earn attention, and why.

Complete video Eight daily lessons Slides and notes PDF book
Start My Free Master Class

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PR Fuel: Press Release News, Resources & Public Relations Tips - Page 69 of 108

Haters Gonna Hate: How to Let It Go

March 28 2012

There’s always somebody. No matter how well you think you’re doing, there’s always the one person who comes onto your Facebook page or sends you an email telling you just how much you suck. Everything you’ve done up to this point in your life is wrong and your business will close its doors in a matter of hours…… Read more

Why Embargoes Are Dangerous in the Age of Social Media

March 27 2012

There used to be a time when you could get away with a news embargo on a major story. Companies would do anything in their power to hide a big event or development in order to control the flow of information. This would inevitably lead to big announcements that would make the information seem larger than life.… Read more

5 Reasons People Hate PR Pros

March 26 2012

Public Relations professionals have a PR problem of their own. While they work tirelessly to shape public perception for others, they often find themselves cast as spin doctors and manipulators. The irony isn’t lost on anyone, least of all PR pros themselves.

It seems like I can hardly go a day with… Read more

5 Reasons You Should Always Follow Up On Your Pitches

March 22 2012

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

3 Ways to Get Media Coverage without Writing a Press Release

March 20 2012

When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more

The Pros and Cons of Giving An Exclusive

March 19 2012

Exclusive! The very word can send waves of excitement through the most hard-nosed reporter. Something about getting a scoop nobody else has, knowing something nobody else knows, possibly before it blows up and you can claim you were there FIRST – what a rush.< But there’s an unforeseen dark side to giving out an exclusive news story, one you may not have accounted for. While it can excite and titillate the masses, you may end up isolating yourself a little too much. G+

For an example of something “exclusive” gon… Read more

A Guide to Writing without Fluff

March 14 2012

Fluff … it worked nice on those high school research papers when you had to hit a minimum word count, but when it comes to composing marketing materials for your company, you want to do whatever it takes to eliminate the excess. Why? Because it’s easy for your message to get lost among the extra verbiage.

So ho… Read more

How to Make a Name For Yourself Online

March 08 2012

In this day and age of instant communication, you think it would be much simpler to get the word about your business to interested parties. But often the opposite is true, and it’s a generally long and detailed process to make people understand how awesome you are.

Why is that? During the early stages of the I… Read more

5 Simple Comma Rules to Live By

February 22 2012

Whether you are writing press releases, blog posts, or web content, it’s important that you have a decent grasp on some basic rules of punctuation. No one’s asking you to be a grammar god – after all, the days of college term papers are long gone. However, there are certain rules that simply make your w… Read more

Second Person vs. Third Person in Your Business Copywriting

February 16 2012

Business Writing Basics

When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.

One position that many new business owners don’t typically thi… Read more

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