Images in press releases increase visibility, engagement, and media pickup. When chosen well, visuals help journalists quickly grasp your story and add immediate value to your announcement.
You write a solid press release. You know the story matters. But it lands with a thud…no replies, no cove… Read more
A press release in marketing is a strategic communication asset that strengthens visibility, credibility, and authority across multiple platforms. Every business needs one to promote their brand and any upcoming events or sales.
According to Edelman, around 4 in 5 customers need to trust a brand befo… Read more
Effective press release optimization relies on strong storytelling, SEO-focused structure, and strategic distribution. Small businesses can improve visibility by pairing clear messaging with targeted outreach and performance measurement. Consistent refinement creates lasting media impact … Read more
An online press release service helps you expand your reach from local to global by placing your message in front of journalists, news outlets, and targeted audiences that matter. With smart distribution and the right media connections, your story can land on major platforms and deliver real business r… Read more
Online press release distribution helps brands boost visibility by expanding their reach across digital news platforms, improving SEO, and ensuring journalists and consumers can easily discover their announcements. By crafting a clear, newsworthy release and distributing it strategically acro… Read more
Press releases and press release distribution services remain two of the fastest, most reliable ways to increase brand visibility online. In 2025, 68% of businesses reported higher exposure after publishing a press release, while the remaining 32% struggled to get noticed. The difference comes down … Read more
Press releases and press release distribution services remain one of the most effective ways to build visibility and credibility in 2025. More than 89% of journalists rely on press releases for their story leads, giving businesses a direct path to reach readers through trusted media outlets. In a digit… Read more
Whether you’re announcing a new product or sharing news about an upcoming partnership, a press release is a great way to get your news out. Writing a newsworthy and concise release is the best way to effectively send a press release.
According to The Measurement Standard, thousands of press releas… Read more
After you go live on a press release site, take these seven smart moves to keep the momentum strong:
Six key ways to measure online press release success include tracking website traffic and referrals, analyzing media coverage and brand mentions, monitoring social media engagement, evaluating reach and impressions, assessing link clicks and backlinks, as well as tracking brand searches and em… Read more