relationship

Skip to navigation
Skip to main content
Skip to secondary content
Skip to footer

We don't just send your press release. We send you proof of distribution!

November 18, 2011
What’s the Next Big Innovation in PR?

Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)
September 27, 2011
How Do You Know When It’s Time to Let a Customer Go?

You do everything you can to keep your customers and clients around. Why wouldn’t you? Anything else seems ridiculous – how else do you pay your bills? As a result, you probably end up doing some ridiculous things way beyond when it’s time to let certain people go. (Read more…)
August 19, 2011
How to Make Yourself Valuable to a Reporter Contact

News reporters deal with PR pros all day long, every day. Whether they’re hounding them for information, demanding they put their fabulous and epic press release in the latest edition of the newspaper, or just sending the 500th follow up email wondering why the reporter hasn’t responded yet. If you’re one of the many bothering a reporter every day, the likelihood of he or she answering you is very slim. However, if you get on their good side, they may in fact be calling YOU. (Read more…)
August 2, 2011
Facebook for Small Biz Startups

Putting together a Facebook campaign for your small business may seem simple enough, but there are several key things you can do to maximize your startup potential. A small business Facebook page is going to be a little different than a huge corporation’s page or even your personal account. The tactics and approach will naturally be more attuned to the unique challenges you face as a small business owner. (Read more…)
July 22, 2011
When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend. (Read more…)
July 12, 2011
5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being referred will also be an ideal client. (Read more…)
July 7, 2011
Blogger Outreach Tip: Target Smaller Bloggers

Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)
July 1, 2011
Why You Never Get Quoted Despite Numerous Media Interviews

Few things are as frustrating as answering dozens of questions for a journalist and never seeing them in the paper or broadcast the next day. You may think you just keep running into bad luck, but there may be more to it than that. You may actually be sabotaging your chances of appearing in the media! (Read more…)
April 5, 2011
10 Ways You Can Get Reporters to Love You

Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)
March 28, 2011
What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

Press Release Distribution | Order | Press Release Submission | Press Release Writing | FAQ | Headlines | Contact | Sitemap | Privacy