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We don't just send your press release. We send you proof of distribution!

February 8, 2012
Tips for Better Transitions in Your Writing

If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your news release from sounding repetitive? (Read more…)
February 1, 2012
5 Ways You’re Sabotaging Your Own PR Efforts

Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)
January 30, 2012
7 Common Proofreading Mistakes in Press Releases

It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage. (Read more…)
January 27, 2012
5 Writing Tips for Adding Life to Your Press Release

Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)
January 24, 2012
Benefits of Outsourcing Press Release Writing

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)
January 23, 2012
Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)
January 11, 2012
Walking in a White Paper Wonderland

Want to really “WOW” visitors to your website? Then a white paper is the way to go! But like any of your PR and marketing material, it has to be in tip-top shape. When your visitors read the white paper, they should feel like it’s Christmas time all over again…like they’re walking in a white paper wonderland! (Read more…)
December 28, 2011
Avoid Being a Press Release Horror Story

Press releases can be a great way to spread the word about your company’s exploits and news. However, they also have the potential to backfire horribly if you’re not careful! Most bad press releases get ignored or tossed in the trash, but occasionally one makes it through the gates. In this case, you may have gotten in over your head! (Read more…)
December 15, 2011
5 Signs Your Press Release Is Over-Optimized

Press release writing isn’t easy. And in this day and age of search engine optimization, this art has become even more difficult. It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. (Read more…)
December 13, 2011
5 Unconventional Ways to Market Yourself as a PR Pro

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused! (Read more…)

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