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November 20, 2009
Best, or at Least Better, Practices for Blogger Relations

With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)
November 18, 2009
The Fall of PR and the Rise of Social Media

Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)
April 21, 2009
Knowing the Basics Can Prevent Public Relations Mishaps

Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)
April 6, 2009
A Public Relations Profile: Kelly Larabee

In my career as a journalist, I’ve dealt with hundreds, possibly thousands, of people who work in the public relations industry in one capacity or another. Unfortunately, not many of those public relations professionals stick out in my mind. There is one PR rep who I’ve had the pleasure to know for the past few years, engaging in regular and long discussions about public relations, the media, and other issues of interest to PR Fuel readers. (Read more…)
March 23, 2009
Are You Unhappy with Your Public Relations Job?

These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)
March 9, 2009
A Week on the Other Side of Public Relations

The following is a look at one week in the life of an ex-journalist–i.e., me–and the public relations headaches and hurdles I had to deal with. There may be some happy stories in there as well. Think of this a little look behind the scenes for public relations professionals wondering how their work truly impacts those writers and reporters they spend their workweek wooing. (Read more…)
March 3, 2009
Public Relations and the Art of the Promotional Offer

Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)
Weird Scenes Inside a PR Mine

There were five of us: three reporters, a Wall Street equity analyst, and me. We sat in the conference room chatting and drinking coffee. Mostly, we waited. (Read more…)
February 4, 2009
What It Takes to Be a PR Person

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. (Read more…)
April 4, 2001
Problems, Lessons, and Solutions

Every time I turn on the news or flip to a website, I seem to find yet another PR problem unfolding. Luckily, I find lessons and possible solutions in most situations. (Read more…)

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