1. July 15, 2011

    3 Phrases Journalists Hate to Hear When Being Pitched

    Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)

  2. January 17, 2011

    3 Ways to Pitch Stories Like a Journalist

    Editors are simple people. It may not seem so to the hapless PR person who has pitched, pitched and pitched some more in the vain hope of snagging an editor’s valuable attention, but editors truly do have only a few basic wants. They want an easy day, a cordial working environment and, in the end, to put out a superior product, whether it’s a blog, magazine, or newspaper. But PR pros don’t have the luxury of working side by side in the trenches with editors every day, discerning their moods and tempers.   Who does? Journalists. (Read more…)

  3. November 24, 2009

    Twitter Lists: I Don’t Get It

    First let me begin by explaining that title.  From a personal standpoint, I understand Twitter lists.  It’s a great way to organize those people who I follow, and keep up with the latest and greatest in subjects that I’m interested in.  For goodness sake, we create lists everyday (offline or online) to make our lives simpler and more organized. (Read more…)

  4. November 20, 2009

    Best, or at Least Better, Practices for Blogger Relations

    With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)

  5. November 18, 2009

    The Fall of PR and the Rise of Social Media

    Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)

  6. April 21, 2009

    Knowing the Basics Can Prevent Public Relations Mishaps

    Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)

  7. April 6, 2009

    A Public Relations Profile: Kelly Larabee

    In my career as a journalist, I’ve dealt with hundreds, possibly thousands, of people who work in the  public relations industry in one capacity or another. Unfortunately, not many of those public relations professionals stick out in my mind. There is one PR rep who I’ve had the pleasure to know for the past few years, engaging in regular and long discussions about public relations, the media, and other issues of interest to PR Fuel readers. (Read more…)

  8. March 23, 2009

    Are You Unhappy with Your Public Relations Job?

    These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)

  9. March 9, 2009

    A Week on the Other Side of Public Relations

    The following is a look at one week in the life of an ex-journalist–i.e., me–and the public relations headaches and hurdles I had to deal with. There may be some happy stories in there as well. Think of this a little look behind the scenes for public relations professionals wondering how their work truly impacts those writers and reporters they spend their workweek wooing. (Read more…)

  10. March 3, 2009

    Public Relations and the Art of the Promotional Offer

    Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

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