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March 20, 2009
How to Make Sure Your New Public Relations Job is Right for You

Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)
March 19, 2009
Off the Beaten Path: Finding Public Relations Success in Smaller Cities

Arizona is probably best known for three things: the Grand Canyon, sports, and retirement communities. Arizona doesn’t exactly top lists when it comes to notable businesses and the media moguls. Jeremy Pepper is a public relations professional who cut his teeth in Silicon Valley, Los Angeles, New York, and San Francisco during the dot-com boom, working for both new economy and old economy companies. (Read more…)
March 12, 2009
Coordinated PR Is The Key

A coordinated public relations attack can be a thing of beauty. When all the pistons are firing, and the planets align, PR can pour down like rain in a drought-stricken area. But the key to a coordinated PR attack is coordinating the people behind it. (Read more…)
February 23, 2009
Public Relations Basics: There Is No Magic Press Release Bullet

The “magic bullet” theory of public relations — that one press release is all you need grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. (Read more…)
January 30, 2009
Good PR Sense: Keeping Calm When the Media Makes a Mistake

When I was a journalist, I once wrote a negative news story about a major company, and unfortunately there was a slight problem. I was given a quote by the company, which addressed the issue at hand in a very roundabout way. I included the quote in my story, but it was subsequently eliminated during editing. (Read more…)
January 8, 2009
Turning Down a Press Opportunity Isn’t PR Suicide

Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And I’m not talking about opportunities where you may get sandbagged by a reporter. I’m talking about a press opportunity that looks good, at least on the surface. (Read more…)
January 2, 2009
Taking Your Public Relations Strategy National

It’s not difficult for a company with a small public relations department to attraction attention from local media. You might not think that same small company –- or even a small company without an in-house public relations department –- could also also attract attention from regional, national, and even international media outlets. But it’s easier than you might have assumed. The following tips can help you –- or your outside public relations firm — launch your company into the national spotlight. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)
December 11, 2008
Story Proposals: Customizing A Press Release For Reporters

Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover. (Read more…)
December 10, 2008
Public Relations Basics: Taking the Mystery Out of Community Relations

Of all the subsets of public relations, community relations is perhaps the most perplexing. That’s because the term encompasses so many different types of activities. When budgeting for public relations, how should you decide where to focus your community relations dollars and energies? By going back to the basic steps of planning any public relations effort. (Read more…)

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