1. July 20, 2011

    Walk a Mile in Your Client’s Shoes

    You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)

  2. July 6, 2011

    Do You Understand the Real Purpose of Press Releases?

    We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)

  3. August 6, 2010

    10 Easy Ways to Reward Your Employees

    When your employees are happy and feel appreciated, they’re likely to be more productive. When they’re more productive, your company is more profitable. It’s pretty simple really. If you want your company to be successful, it’s important that you make sure your employees are well taken care of. And while you might not be able to increase their compensation, there are other ways you can reward and nurture your employees. (Read more…)

  4. May 4, 2009

    Public Relations Basics: Mastering the Media Interview

    Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview. (Read more…)

  5. April 21, 2009

    Knowing the Basics Can Prevent Public Relations Mishaps

    Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)

  6. April 8, 2009

    Are You a True Public Relations Professional?

    I recently spent a few weeks watching public relations consultants in the wild and I’ve got enough observations to fill a book. Or at least an installment of PR Fuel. Consider the following four stories as examples of what NOT to do, at least if you consider yourself a public relations “professional.” (Read more…)

  7. April 3, 2009

    Can You Explain Public Relations Basics to the Public?

    I had an eye-opening conversation over the weekend with a friend of mine from Germany. She was surprised to see PR Fuel on my new business cards. When I explained it to her, she came back with a rather odd response: “So, public relations is like headhunting?” After about an hour of fielding questions about public relations, I came to the startling realization that many people don’t really understand how the PR industry really works. (Read more…)

  8. February 3, 2009

    Is Your Public Relations Job at Risk?

    I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)

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