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We don't just send your press release. We send you proof of distribution!

September 30, 2011
Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)
August 17, 2011
Are We Losing Our Conversation Skills in the Digital Age?

Sociologists and psychiatrists are constantly warning that humans are losing the ability to have a real conversation in our digital age. And they may be right! The longer we go on talking over the Internet, the more it seems we forget how to really conduct a proper conversation. It’s all about getting through the information as quickly as possible then getting out. (Read more…)
August 11, 2011
How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same. (Read more…)
July 15, 2011
3 Phrases Journalists Hate to Hear When Being Pitched

Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)
July 12, 2011
5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being referred will also be an ideal client. (Read more…)
June 20, 2011
5 Reasons You’re Unsuccessful with HARO

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)
June 17, 2011
5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)
May 19, 2011
5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)
April 27, 2011
5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)
April 7, 2011
What Should Be in Your Online Press Kit

Before you send out your first email or make your first Digg post about it, your online press kit needs to be in tip-top shape. This includes making sure you have everything you need! Many businesses spend a long time boosting their online press kit but forget one or two very important things. (Read more…)

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