1. January 20, 2009

    Learning from a Century of Press Releases

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    On October 28, 1906, the Pennsylvania Railroad issued what is believed to be the first press release. The release was the idea of the company’s outside public relations counsel, Ivy Ledbetter Lee, and it revolutionized how companies and organizations delivered information to the public. And modern-day public relations professionals can still learn plenty from the story of that very first press release. (Read more…)

  2. January 8, 2009

    Turning Down a Press Opportunity Isn’t PR Suicide

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    Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And I’m not talking about opportunities where you may get sandbagged by a reporter. I’m talking about a press opportunity that looks good, at least on the surface. (Read more…)

  3. December 11, 2008

    Story Proposals: Customizing A Press Release For Reporters

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    Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover. (Read more…)