1. August 22, 2011

    Don’t Post Anything That Would Make Your Mom Cry

    Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business with bad feelings. (Read more…)

  2. January 26, 2010

    The Biggest Public Relations Mistake You Could Be Making

    PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)

  3. May 21, 2009

    Can Public Relations Polish a Tarnish Image?

    How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)

  4. May 12, 2009

    The Public Relations Balancing Act: Access Vs. Privacy

    For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products. (Read more…)

  5. March 24, 2009

    Goodbye Newspapers, You Arrogant Monopolistic Dinosaurs

    It’s no secret eReleases works with newspapers. Many of our subscribing journalists are from newspapers. Many of our customers have received print in local and nationwide newspapers alike. I like newspapers. I still subscribe to my local newspaper, the Baltimore Sun, as well as to the Wall Street Journal. (Read more…)

  6. February 24, 2009

    Public Relations Don’ts: Blacklisting Is Bad for Business

    Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)

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