1. September 3, 2010

    5 Website Tweaks that Will Make Your Company More Media Friendly

    Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips: (Read more…)

  2. July 22, 2010

    How Interactive is Your Blog?

    Engaging with readers is essential for building a successful blog. In fact, it’s engagement that sets blogging apart from the more traditional forms of information sharing, and that’s exactly why blogging has become so popular. So, if your blog lacks the interactive component, you’re limiting the impact you could have on the social media space. (Read more…)

  3. July 12, 2010

    Blog Commenting for PR: Dos and Don’ts

    Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you: (Read more…)

  4. April 26, 2010

    The 5 Rules of Blog Etiquette

    With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)

  5. March 24, 2010

    7 Tricks for Getting More ReTweets (Plz Retweet)

    Want to go viral on Twitter? You need to get people to ReTweet you … lots of people. But sometimes, getting those precious ReTweets is easier said than done. (Read more…)

  6. March 22, 2010

    Are Multimedia News Releases the Future of PR?

    Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

  7. March 15, 2010

    Is it Time to Fire Your PR Agency?

    When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

  8. January 29, 2010

    8 Ways to Look Like a Blogging Noob

    Thousands of new blogs pop up every day. Because I’m constantly being asked to check out new blogs from friends and colleagues, I’ve started to notice that most new bloggers tend to make the same mistakes. These are the 8 mistakes that just scream “I’m a blogging noob!” If you want to gain the respect of your audience, avoid doing these 8 things. (Read more…)

  9. January 20, 2010

    25 Tips from 25 PR Experts

    I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

  10. January 8, 2010

    How to Get More Guest Blogging Opportunities

    Guest blogging is beneficial in many ways. It allows you to reach a new audience, and it’s useful for link building. You can also build your authority through guest blogging. (Read more…)