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June 10, 2009
Make Room for the Press on Your Website
If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)
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January 16, 2009
What’s Your Type (When It Comes to Press Releases)?
Not all press releases are created equal, and not all press releases have the same urgency or importance. The following breakdown divides press releases into the three key categories that you’ll need to be familiar with when planning your public relations strategy. This brief overview will not only help you write more eye-catching press releases, but target your press releases more efficiently, as well. (Read more…)
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January 15, 2009
Tips for Organizing Your Public Relations Strategy Online
As a reporter, I had a recurring nightmare that I was on deadline and working on a huge story, frantically trying to find the public relations person for the company I was writing about. I looked high and low on the company’s web site and could only locate the company’s main office number. I dug up old press releases online, but there was no public relations contact listed. This nightmare has been reality more than once for me. The internet is a standard business tool now, but many public relations departments, large and small, still ignore one of its main purposes: the distribution of information. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. (Read more…)
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February 3, 2001
Online PR Page Tour Leaves Much to Be Desired
It’s been almost a year since I was active as a journalist, so I was surprised when a former colleague emailed me and asked me if I had a public relations contact at Amazon.com. (Read more…)
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