January 3, 2012
What to Do When Someone Steals Your Blog Content

Running a blog for your business takes time. Posting relevant content requires brainstorming, researching, and a lot more. That’s not to mention all the countless revisions your work must go through. It’s a tough, time-consuming process. (Read more…)
July 14, 2010
Using Contests to Promote Your Business

According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, stand out from the crowd, and get your customer’s attention. (Read more…)
February 12, 2010
Using Customer Pain Points to Tell Your Story

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”? (Read more…)
December 22, 2009
Social Media Company Policies: Are They Necessary?

In case you haven’t noticed, we’re smack dab in the middle of a social media craze. Companies are starting up their own blogs, and employees are connecting with customers through Twitter. And while you already know that an active social media presence has numerous benefits, you might have overlooked the potential dangers that come with putting your company front and center in the social media universe. (Read more…)
May 25, 2009
The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations. (Read more…)
January 20, 2009
Learning from a Century of Press Releases

On October 28, 1906, the Pennsylvania Railroad issued what is believed to be the first press release. The release was the idea of the company’s outside public relations counsel, Ivy Ledbetter Lee, and it revolutionized how companies and organizations delivered information to the public. And modern-day public relations professionals can still learn plenty from the story of that very first press release. (Read more…)

What to Do When Someone Steals Your Blog Content

Using Contests to Promote Your Business

Using Customer Pain Points to Tell Your Story

Social Media Company Policies: Are They Necessary?

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

Learning from a Century of Press Releases

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