When your business needs to issue a press release, you’re likely more focused on getting the news out to the public than you are about saving money. However, the cost of a press release can add up fairly quickly. The average cost for PR... Read More
It’s easy to feel a pang of envy when you see one of your competitors in the headlines. A glowing news story about a new product or an exciting brand can be transformational for some businesses. But you don’t need to look on from the... Read More
Are you struggling to get the word out about your business, product, or service? A press release could be just the thing you need to boost your exposure. However, simply writing a press release isn’t enough; you need to distribute it effectively... Read More
The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big... Read More
How do top-tier companies manage to announce their leadership changes with such finesse and clarity? How do they craft a new CEO press release that not only informs but also builds trust and excitement among stakeholders, employees, and the media? The... Read More
What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release that fizzles out and one that captures the imagination and... Read More
What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers... Read More
Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge... Read More
Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive... Read More
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat. Crafting compelling media alerts is the key, and in the following article, we’ll reveal 13 invaluable tips that will... Read More