“If I was down to my last dollar, I’d spend it on public relations.”
– Bill Gates, Microsoft Founder
Is your company or organization suffering from PR bankruptcy? Have you created or maintained goodwill with the media by proactively distributing at least one press release a quarter over the past few years?
PR is like a bank account: If you add to it over time by distributing timely press releases, you will find it easier to get your truly newsworthy events covered by the media. Repetition leads to familiarity. In public relations, that’s more than half your battle: Getting the media familiar with your company or organization. If you establish a relationship with the media, you will also have an easier time conducting damage control when you suffer a PR crisis.
If you aren’t laying the groundwork to establish a presence in the media through press releases, especially by targeting trade publications and local newspapers, you will find it very hard to get media attention when you feel it is needed and warranted.
While a new product or service is a no-brainer, many companies are unsure what else constitutes a newsworthy idea for a press release.
Here are some ideas:
In these tough economic times, it might seem as though now is not the time to spend money on a press release, but in fact it is more important than ever. As companies struggle for business, you want to get your name out there and compete for media attention as well as industry exposure.
This article was written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.