Should You Use Google’s New Tool to Disavow Links to Old Press Releases?
Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:
- Optimize your site.
- Write a few pieces of content per month.
- Spin that content into a million other pieces of content.
- Post the content in as many places as possible to g
Cut the Crust Off Your PR Sandwich
Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the … Read more
5 Reasons to Hate Traditional Press Releases
Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.
1. They Get Ignored
You spend so much time getting everything just right on your press re… Read more
20 Ways to Get More Quality Website Traffic
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more
The Dos and Don’ts of Optimizing Your Press Release
As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days.… Read more