Employees – Hiring, Training, Leading – is this Boring Or…?

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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agent… Read more

Email – Forgotten Communication Powerhouse

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Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “o… Read more

PR Basics Based on Principles will Never Change

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In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed u… Read more

Press Release Errors that will Doom Your News to Failure

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I’ve written about press release errors to avoid – below are more PR failures that are all too common:

3 Times When You Shouldn’t Write a Press Release

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering ever… Read more

Avoid these Fatal Press Release Errors

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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!

Why Most Press R

Improving Your Press Releases – It’s This Simple?

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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. H… Read more

Press Release SEO, and Google’s Ever-Changing Search Algorithm

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Press Releases for SEO

Can writing and distributing a press release improve your SEO?

Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.

Here are the key mistakes that people are using when they are trying to use press releases … Read more

How to Write a Press Release that Gets Journalists’ Attention

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Want to get journalists inquiries and responses with your press release? You should do the following:

• Plan the release with a written outline.
• Craft a great headline.
• Write the release first, edit it later.
• Keep the release looking good with solid writing and form

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

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PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success:

• Make your news a story
• Tell your story simply and naturally
• Keep

Why Most Press Releases Never Get Published

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Public relations is a fast paced world not for the faint of heart.

And part of the world of press releases is that most press releases never get published.

The Biggest Mistakes That Keep Most Press Releases From Getting Published

Before you start email blasting pres… Read more