How to Hold a Great Press Conference
As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading this right now have never hosted a press conference before. And there’s nothing wrong with that. Press conferences are not the backbone of public relations, and in most cases, there are fa… Read more
Giving a Statement to the Media? Read This First.
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Whether you’re responding to a company crisis, commenting on a breaking story related to your industry, or remarking about a big merger your company was just involved in, giving a statement to the media is often easier, quicker, a… Read more
What’s a Media Advisory and Should You Use One?
Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending out your first ever release, another press-related document exists that you might want to know about. It’s called the media advisory and depending on what you’re trying to acco… Read more
Editor’s Notes in Press Releases: Best Practices for 2026 (With Examples)
Press releases with well-crafted editor’s notes receive significantly higher media pickup than those without. Learn how to maximize your press release impact with our comprehensive guide to creating effective editor’s notes that boost both SEO performance and journalist engagement… Read more
20 Redundant Phrases to Eliminate from Your Writing
I’ve always been a firm advocate for getting your point across in as few words as possible. Today’s readers are more pressed for time than ever before, and as it relates to PR, reporters are bombarded by pitches all day long, so the faster you can get to the point, the better.
Unfortunately, a lot of writers ha… Read more
Why Radio Interviews Scare the Hell Out of Most People and What You Can Do About It
They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.
Not surprisingly, a lot of people are scared as hell of get… Read more
How to Win Journalists and Influence the Influencers
I’ve said it before, and I’ll keep saying it over and over until the day I die. If you want your press release to truly succeed—if you want to set yourself up to have the absolute best chances to reach the masses—then you need to get in good with the journalists. Blindly approaching and soliciting them simply w… Read more
Oops! The Writing Mistakes in Your Last Press Release
It can be frustrating when a press release you’re particularly excited about goes absolutely nowhere. But even if you’ve gone over the writing several times there are a few mistakes you’ve probably missed and that’s what kept it from getting picked up. Instead of getting mad or frustrated, let’s take a lo… Read more
Persistent or Pushy? Following Up On Your Pitch
You sent your press release. Now what? Do you sit and wait, hoping the journalist takes notice? Or do you follow up and risk getting on their nerves in order to gain recognition? To help you make that grand decision, I’ve composed the dos and don’ts of following up:
Do … follow up by phone. If you’ve neve… Read more
Why You Shouldn’t Say ‘No Comment’ to the Media
The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something go… Read more