It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.
But then you reread it. And guess what? You notice you made all sorts of mistakes with your proofreading. Your shoulders slump and you slap your palm to your forehead, realizing that you just wasted lots of time and money.
Save yourself all the heartache by avoiding these common press release proofreading mistakes:
Writing your press release is only half the job. Make sure it is proofread properly so you will have the best chance of being taken seriously!
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: https://www.ereleases.com/free-offer/beginners-guide-writing-powerful-press-releases/
I am ALWAYS mixing up homophone and its/it’s when I’m rushing or not thinking. And it’s not because I don’t know the difference, I’m sure I’d ace a test. When I’m typing fast, my fingers “hear” the words, and grammatical rules require you to stop and think, even if only for a nanosecond. I make it a conscious effort now to do a search/find for instances of “it’s” after I submit anything, chances are I put apostrophes in where they don’t belong. It helps to learn your weak points. Awareness is always the beginning of improvement.
I have a 30 minute rule for everything I write. Once I’m happy I forget it for 30 minutes and go and do something else. I’ll then return with fresh eyes. After that I pass it to someone else to double-check. If the time is built-in then problems can be minimised.
Judy H Wright aka Auntie Artichoke
Hello from Montana,
Thanks for a very informative article.Much easier to brag about others than myself.
This gave me the kick in the seat of the pants to let people know about my successes and awards.
Enjoy your writing style and look forward to following your blog.
Judy Helm Wright aka Auntie Artichoke, Author and Motivational Speaker http://www.judyhwright.com