pitch Archives

PR Writing: When You Should Hire a Professional

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?

How to Choose the Best Press Release Writing Service for Your Specific Needs

Do you want a way to build the authority of your brand by forming relationships with journalists… Read more

Why Most Press Releases Never Get Published

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Public relations is a fast paced world not for the faint of heart.

And part of the world of press releases is that most press releases never get published.

The Biggest Mistakes That Keep Most Press Releases From Getting Published

Be… Read more

Why a List Press Release Might just Give You the Best Bang for Your Buck

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.

One of the most tried and … Read more

How to get Your Local Company in the Local Press

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more

Contacting Bloggers and Journalists: A How To

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more

How to Get Better Media Coverage for Your Release

Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outl… Read more

How to Get Your News into an Industry Trade Magazine

Why Trade Magazine Coverage Is Important for Companies

Getting coverage in trade magazines specific to your industry offers several important benefits:

Targeted audience reach – Trade publications connect you directly with the people most relevant to your business: potential customers, pa

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”

And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more

13 Twitter Experts’ Advice for Your Small Business