Press Release Site for Submissions: All You Need To Know
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members … Read more
Press Release Format: Formatting Tips to Create an Effective Press Release
Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. But crafting the best press release takes a bit of practice.
How Does a PR Newswire for Journalists Benefit the World?
Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet?… Read more
Improving Your Press Releases – It’s This Simple?
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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. H… Read more
Why Most Press Releases Never Get Published
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Public relations is a fast paced world not for the faint of heart.
And part of the world of press releases is that most press releases never get published.
The Biggest Mistakes That Keep Most Press Releases From Getting Published
Before you start email blasting pres… Read more
Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more
Why Being Adaptable is Crucial to Success in PR
Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s one of the reasons why running a business can be difficult – just when you have a solid plan, your customers throw several monkey wrenches in the gears.
A friend of mine owns a pet grooming bu… Read more
Using Twitter for Crisis Communications
I’m crossing my fingers in hopes that you and your business never have to face a crisis. However, I can’t promise that these positive vibes I’m sending you will do you much good. With that in mind, I’m also going to give you a piece of advice: have a plan in place for how you will respond should a product fail, a pu… Read more
Top Reasons to Target Smaller Local Media Outlets
You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more
Everything You Need to Know to Nail Your Media Interview
Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more