How to Measure the ROI of Your Press Release: A Guide
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How to Measure Your Press Release’s ROI
If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a bette… Read more
How To Write Press Releases That Attracts Media Attention: A Guide
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more
The Press Release Submission Process Explained
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
DIY Press Releases vs. Hiring a Press Release Company: What to Know
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journal… Read more
8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
8 Characteristics of a Successful Press Release
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Press Release Writing?
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists … Read more
When is the Best Day and Time to Send a Press Release?
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The Best Time to Send a Press Release
The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:
- Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our test
How to Choose a Press Release Topic for Small Businesses
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Why The Right Press Release Topics are Important for Small Businesses
About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right … Read more
Where to Send a Press Release
Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more
10 Benefits of Distributing Digital Press Releases for Your Businesses
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Digital Press Releases
Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.… Read more