HARO Isn’t Your Only Tool For Finding Journalist Requests

If you’ve spent any time on our blog at all, you know how much we love HARO. It’s one of our favorite free PR tools. You just sign up, and 3 times a day, you get an email containing a huge list of queries from reporters looking for sources for their stories. It’s an easy way to find media opportunities and potentia… Read more

Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, … Read more

The Essential Elements of a Newsworthy Press Release

When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release!

The pr… Read more

How to React When Good Intentions Backfire Online

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more

Coke is Killing the Press Release. Should You do the Same?

For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more

Why Your First Paragraph in a Press Release is Crucial to Success

There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone. 

However, you can get away with one or two slip-ups in some areas of your press release. F… Read more

Determining the Best Approach to Handle a Scandal

Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his wife. Even worse, just a few weeks earlier the CEO joined a nationwide pledge for high-powered business people to be faithful to their spouses. Now not only is there a scandal about the actual affai… Read more

Need Some Inspiration?

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.

Sometimes what we really need is a good kick in the pants, some gr… Read more