How to Get the Most Out of a Press Release Submission Service

It’s easy to feel a pang of envy when you see one of your competitors in the headlines. A glowing news story about a new product or an exciting brand can be transformational for some businesses.

But you don’t need to look on from the sidelines. Getting your business name in the press is easier tha… Read more

Press Release Distribution: How Does It Work

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Press Release Distribution

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending a release at the right time.

When a pres… Read more

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.

Question: I recen… Read more

PR Media Coverage

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an e… Read more