The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement

Offering a reporter or media outlet an exclusive can give them a huge incentive to cover your story. Every outlet wants to be the first to cover a big story, so offering them an exclusive is a great way to pique their interest while at the same time building their trust and taking the relationship to the next le… Read more

5 of the Worst Things You Can Do on Twitter

Business owners love Twitter more and more with each passing day, but one of the consequences of so many new users is seeing the same mistakes over and over! Every day I notice one business doing this, that or the other to majorly anger their customer/fan base. To help them and you out, here are five things you … Read more

The “Nuclear Option” for Social Media Posts

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it.

In pol… Read more

Don’t Post Anything That Would Make Your Mom Cry

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business … Read more

Can Public Relations Polish a Tarnished Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King.

The first step in repairing a company… Read more

The Public Relations Balancing Act: Access vs. Privacy

For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products.… Read more

Goodbye Newspapers, You Arrogant Monopolistic Dinosaurs

It’s no secret eReleases works with newspapers. Many of our subscribing journalists are from newspapers. Many of our customers have received print in local and nationwide newspapers alike. I like newspapers. I still subscribe to my local newspaper, the Baltimore Sun, as well as to the Wall Stree… Read more