Is it Really Important to Become an Expert in Your Field?
You’ve no doubt read countless blogs parroting the same advice about becoming an “expert” in whatever field you work in. They claim that if the public sees you as a true professional in the industry it will lead to more sales and heightened respect for your company. For instance if you show you know everythi… Read more
The Role of the Media in PR
The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more
How to Identify Influential Bloggers
Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them. Yes, smaller blogs can still offer g… Read more
There Is No Magic Day to Send a Press Release
One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off the top that some of you are going to disagree with this, but I don’t believe there is a best day for sending press releases. I know some people will say that if you have bad news to announce, you shoul… Read more
How to Promote Your App Using Press Releases
While you might consider social media to be the most useful method to get free press for your app, that’s not necessarily the case. A well written, highly targeted press release can grab the attention of both the traditional media (newspapers, magazines) and not-so traditional media (bloggers, ezines)… Read more
5 Simple Comma Rules to Live By
Whether you are writing press releases, blog posts, or web content, it’s important that you have a decent grasp on some basic rules of punctuation. No one’s asking you to be a grammar god – after all, the days of college term papers are long gone. However, there are certain rules that simply make your w… Read more
5 Resources for Creating Your Blog Calendar
Need help organizing your blog? Time to create a blog calendar! Organize enough, and instead of being faced with the dilemma of what to write about each day, your blog will be nearly on autopilot. You may need some help getting your calendar and scheduling going, though. Here are 5 resources that can get you … Read more
5 Ways PR Pros Use LinkedIn
Public relations has always been all about “the Rolodex.” PR old salts have amassed a Rolodex full of important contacts while newbies struggle to do the same. But nowadays, Rolodexes are more than a jealously guarded little box of file cards. They are, due to sites like LinkedIn, public kn… Read more
The 5 Rules of Blog Etiquette
With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more
Top 20 PR Blogs You Should Be Reading
Let’s be honest: PR Fuel isn’t the only PR blog out there. And while I like to think we do a good job of providing useful information here, the truth is there are some other truly great PR blogs. So, if you want a well-rounded education, I highly recommend following these blogs.… Read more