8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
The Inverted Pyramid Writing Style for Press Releases: What You Need to Know
Want to write a press release that secures readers’ attention?
A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.
If you want readers to absorb the important … Read more
How to Write a Press Release: Your Comprehensive Guide
Are you looking to write a press release for your company, but aren’t quite sure how to do it?
Press Release Template
About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. … Read more
What Are the Types of Press Releases?
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Types of Press Releases
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answe… Read more
Pitch vs. Press Release: What’s the Difference?
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Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release an… Read more
Editor’s Notes in Press Releases: Best Practices for 2026 (With Examples)
Press releases with well-crafted editor’s notes receive significantly higher media pickup than those without. Learn how to maximize your press release impact with our comprehensive guide to creating effective editor’s notes that boost both SEO performance and journalist engagement… Read more
Does My Company Really Need a Media Kit?
Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide a… Read more
Make Room for the Press on Your Website
If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more