eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release.
Here’s a another little trick. Look at successful press releases. To view press releases that gained media attention, visit our customer reviews. You can see what media pickup some of our most successful clients obtained as well as a link to the actual press release that created all the attention.