The “magic bullet” theory of public relations — that one press release is all you need to grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. Read More
Last week, I thanked my customers in a special Thanks-Valentine’s message. The response was very positive. I received dozens of messages that had a common theme: people were responding to my message on a very personal level. Read More
Marketing is a dirty word for many mid-sized or community-based nonprofits. Activists often see marketing and public relations campaigns as tactics corporations use to dupe otherwise respectable consumers into buying junk they don’t need. Nonprofits, with their purer motivations and lofty goals, tend to spurn a lot of traditional public relations strategies. Read More
Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. Read More
A PR Fuel reader writes: “With the CAN-SPAM Act in place, does a massive press release email blast to the media constitute spam? Read More
So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. Read More
If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. Read More
Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. Read More
Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. Read More
Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers. Read More