What is an Embargoed Press Release?

An embargoed press release is a news announcement or statement that is distributed to media outlets in advance of its intended publication date, with the understanding that the information should not be made public until a specified time.

Key points about embargoed p… Read more

Why Issue Press Releases?

Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you h… Read more

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Press Release Angles

Finding the right press release angle is the difference between your story landing on a journalist’s desk or in their trash folder. A compelling story angle transforms ordinary company news into newsworthy content that reporters act… Read more

The Target Audience for Your Press Releases

Understanding your press release’s target audience is the foundation of successful media outreach. Whether you’re announcing a product launch, sharing company news, or managing a crisis, knowing exactly who should receive your message determines … Read more

What Is Press Release Distribution?

Most people think of press release distribution as simply the process of sending their press releases out to the journalists on their media list, but when done properly, it’s an intentional process that is much more than that.

Press release distribution is a strategi… Read more

In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize y… Read more

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are m… Read more

Breaking bad news is never fun, but if you run a business, it’s only a matter of time before you need to deliver a blow to your employees. How you break the news is crucial. If you don’t handle it correctly, things could get totally out of hand, and your employees could all turn on you. If you delive… Read more

By now, we’ve all seen extensive coverage of the oil spill taking place in the Gulf. The images of the oil continuing to gush out, the news that 11 workers died in the explosion, and the heartbreaking shots of animals covered in oil have left a lot of citizens demanding someone be held responsible for t… Read more

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more