In a world flooded with fleeting headlines and viral trends, credibility still matters. When it comes to choosing media outreach strategies, the humble press release has stood the test of time.
Fit Small Business reports that 68% of journalists cite press releases as the most useful source of content id… Read more
Think of all the different ways there are to format words. Haikus and sonnets have to have a certain number of syllables in each line. Every teacher you had in school may have had special rules about how they wanted essays arranged.
Press releases also need to be written in the proper format, and not knowing a… Read more
Almost 90% of adults get at least a portion of their news from modern gadgets like smartphones, according to the Pew Research Center.
Getting the word out there is half the battle. Whether you’re announcing a product launch or a company milestone, the value of a well-timed press release can’… Read more
Your press release isn’t a news dump. It’s your shot at headlines and most miss. One wrong move, like leading with fluff or burying the hook, and your story dies in a journalist’s inbox.
The right move? Sharpen your message, time it right, and ditch the corporate drone-speak.
Whether y… Read more
A startup just launched a groundbreaking product. They blast out a press release and wait for traction. Crickets. The media doesn’t bite, the backlinks never bloom, and Google barely flinches. What went wrong?
It’s not the product, it’s the press release. Specifically, how it was o… Read more
Your book is finally done. Months, maybe years, of typing, deleting, rewriting, doubting, and dreaming have brought you here. But while publishing might feel like the finish line, it’s really the start of the race.
Attention is currency in today’s crowded market, and a press release is sti… Read more

A post by YouGov says that 54% of Americans read at least one book in 2023, while 82% read 10 or fewer books. Despite the massive number of new titles released each year, most readers only have time to discover a handful.
If you’re an author, it may be tough to stand out and give your book the publicity and … Read more

Think a new hire announcement is just a routine update? It might be your brand’s most overlooked marketing tool.
A well-crafted announcement can do more than introduce a new team member; it can boost credibility, strengthen company culture, and leave a lasting impression on staff and clients ali… Read more

Around 70% of businesses in the United States lack a formal crisis communication plan, according to a recent report. This gap often leads to serious challenges when a crisis arises. In crisis communications, delivering a clear and timely message is essential to protect a company’s reputation.… Read more

Approximately 74% of journalists voted press releases as their preferred content from PR professionals. They were above:
These important documents aren’t only for journalists. The reasons for writing press releases extend beyo… Read more