The best press release service for a nonprofit is not always the biggest one. It is the one that helps you reach the right people without burning money that should be going back into the mission.
Nonprofits usually need distribution for four kinds of news: fundraising campaigns, grants, research, events, and community impact stories. The mistake is treating all of those the same. A local food bank opening a new pantry does not need the same wire strategy as a national health nonprofit releasing a major study.
1. eReleases
eReleases is a strong fit for nonprofits that want national distribution plus some targeting. Its nonprofit-focused CauseWire page emphasizes targeted distribution to journalists who cover relevant causes, with access to more than 100,000 opt-in journalists.
This is a good choice when your announcement needs more than online pickup. For example, if a nonprofit releases new homelessness data by city, the story should go to local reporters, housing reporters, nonprofit editors, and regional business outlets. That targeting matters.
Best for: nonprofits with serious news, research, fundraising milestones, or expansion announcements.
2. PRWeb
PRWeb is useful when a nonprofit wants affordable online visibility and a simple submission process. Its listed plans start at $120, with higher tiers adding broader online syndication and, at the Advanced level, email distribution to one industry-curated journalist list.
This can work well for event announcements, awareness campaigns, or updates that deserve a public record but may not justify a premium wire spend.
Best for: budget-conscious nonprofits that want online reach and basic distribution.
3. EIN Presswire
EIN Presswire is often attractive for nonprofits that send several releases a year. Its pricing page lists a $149 basic release and bundle pricing, including multi-release packages.
The tradeoff? Lower cost usually means you should do more direct outreach yourself. The wire can publish and distribute the release, but your team still needs to email local reporters, partners, and funders.
Best for: nonprofits with frequent announcements and limited budgets.
4. Newswire
Newswire sits in the middle. Its pricing page lists plans beginning at $399, with higher levels for broader reach.
It may make sense for nonprofits that want distribution plus access to a wider PR workflow, rather than a one-off release tool.
Best for: nonprofits that want a more structured PR process.
5. Business Wire or GlobeNewswire
Business Wire and GlobeNewswire are better fits for larger nonprofits, national institutions, research organizations, and groups with investor, policy, or international audiences. Business Wire says pricing depends on distribution, word count, and multimedia. GlobeNewswire promotes targeted distribution to media, investors, and consumers, including nonprofits.
Best for: major national announcements where credibility and reach matter more than price.
The Practical Choice
If your nonprofit is local, start with local media outreach and use a lower-cost service only when it helps. If your story has national relevance, use a stronger distribution partner and pair it with direct pitching.
For broader planning, the National Council of Nonprofits has helpful marketing and communications resources for nonprofits that can help you think beyond a single announcement.
A press release is not a magic trick. It is a door opener. The best service is the one that gets your story in front of people who can act on it: reporters, donors, partners, and the community you serve.
Mickie Kennedy founded eReleases.com in 1998 after watching PR firms charge small businesses a $20,000 minimum for a single press release. For 27 years, he’s been closing that gap — distributing 150,000+ releases via Cision PR Newswire, serving 30,000+ clients including Manscaped, Squatty Potty, and 40+ Shark Tank brands, and generating $132M+ in earned media. A sought-after podcast guest and two-time Amazon bestselling author of Beginner’s Guide to Writing Powerful Press Releases and The PR Strategy Manifesto. Mickie holds an MFA in Creative Writing from George Mason University. Based in Baltimore, MD. LinkedIn