Public Service Announcements (PSAs) as a PR Tool
If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) … Read more
The Dos and Don’ts of Handling Customer Complaints
The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. … Read more
@Target Customer Service = Fail
At Target, I paid more and got less.
I was at a local Target store and mentioned to the Target cashier that I didn’t have my 10% off coupon earned through my Target Visa. She said as long as I used my Target Visa, any purchases made that day from any Target would get discounted by just coming back with my rec… Read more
Top 5 Tips for Writing Killer Press Release Headlines
Press Release Headlines
Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyon… Read more
Five Ways to Make Your Press Release Stand Out in a Crowd
As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a com… Read more
PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?
For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post … Read more
The True Cost of Bad Publicity
It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. … Read more
The Ultimate Collection of Press Release Topic Ideas
You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you.… Read more
Top 10 Tips for PR Success Using HARO
If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO.… Read more
Demystifying the SEO Press Release From the Traditional Press Release
When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the … Read more