Comparing Press Release Distribution Services: Everything You Need to Know

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure... Read More

How to Write an Eye-Catching Press Release Headline

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the... Read More

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below…

Dealing With Limited Resources

My company, for example, has exactly one person dealing with PR issues – me. 

Oprah-Worthy? How to Get on the Oprah Winfrey Show

The Oprah Winfrey Show (noun) 1. (also known as Oprah) the highest-rated and longest-running daytime U.S. syndicated talk show. It is hosted and produced by Oprah Winfrey through her company Harpo Productions, Inc. 2. maker of dreams; the holy grail of... Read More

PR Media Coverage

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the…

Public Relations in a Political Crisis

I have one friend from the country of Georgia, and we were talking on the phone when President Mikheil Saakashvili…

Goodbye Newspapers, You Arrogant Monopolistic Dinosaurs

It’s no secret eReleases works with newspapers. Many of our subscribing journalists are from newspapers. Many of our customers have…

Little White Lies Can Lead to Big Problems in Public Relations

In the world of journalism, every so often a reader will send in a tip that is worth a reporter’s…

Turning Down a Press Opportunity Isn’t PR Suicide

Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And…