5 Questions to Ask Yourself Before Launching a New PR Campaign

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for. (Read more…)

What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

Do You Have Social Media Overload?

One of the hottest trends in marketing right now is social media marketing. Businesses of all sizes and from all industries are on Twitter, Facebook, LinkedIn, niche social networking sites, blogs…you name it. Chances are, your company has some sort of social media marketing campaign going too. (Read more…)

Are Your Clients Preventing You from Writing Good Press Releases?

I have a new theory I want to share with you. We already know that most press releases suck, but I think that the reason they suck so bad is because of the pressure most clients put on their PR reps. PR guys are so busy caving to the demands and expectations of their clients, that by the time they get through tweaking the press release to fit their needs, they’re left with a steaming pile of garbage. (Read more…)

How to Build a Strong Media List to Maximize Your Coverage

It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)

8 Reasons People Aren’t Sharing Your Content

“Why aren’t people ReTweeting my content?”

“Why haven’t any of my posts hit the front page of Digg or ReddIt?”

“Why don’t people ‘Like’ my articles on Facebook?”

Does this sound like you? If so, you’re not alone. Bloggers from all industries struggle with creating submit-worthy content. They strive to create content that gets people telling their friends about the latest posts through Facebook, Twitter, email, and other mediums, but most are unsuccessful. (Read more…)

5 Good Reasons to Consider Repositioning Your Brand

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered cigarettes because they perceived them to be safer, but they didn’t want to smoke a woman’s brand. (Read more…)

4 Tips for Launching an International PR Campaign

You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t take you out? Here are some tips for launching an international PR campaign: (Read more…)

How Interactive is Your Blog?

Engaging with readers is essential for building a successful blog. In fact, it’s engagement that sets blogging apart from the more traditional forms of information sharing, and that’s exactly why blogging has become so popular. So, if your blog lacks the interactive component, you’re limiting the impact you could have on the social media space. (Read more…)

How to Prepare for Your Television Appearance

A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? (Read more…)