Why You Should Never Ask Reporters For Interview Questions Ahead Of Time

When you have a media interview looming on the horizon, you want to do everything in your power to make…

Can Ignoring a Crisis Make it Disappear?

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even…

Choosing the Right Brand Ambassadors

If you want to take your brand to the next level and really connect with the public, then you need…

Does Your Company Have a Crisis Response Plan?

What would you do if an unsatisfied customer or disgruntled employee decided to raise a little hell and cause problems…

Apologizing: How You Say It Matters

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes…

10 Ways to Prepare for Public Relations Controversy

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering…

21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But…

The News Conference: Controlling Your Message

You have some important issues you want the public to know about. You are so concerned about it that you…

Build a Stronger Relationship Between PR and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of…