Why You Should Never Ask Reporters For Interview Questions Ahead Of Time

When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more

Can Ignoring a Crisis Make it Disappear?

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or pe… Read more

Choosing the Right Brand Ambassadors

If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople?

Well, what we often see with larger corpor… Read more

Does Your Company Have a Crisis Response Plan?

What would you do if an unsatisfied customer or disgruntled employee decided to raise a little hell and cause problems for your company? Would you know how to respond, who to talk to?

If you don’t have a crisis response plan in place, you’re going to be flying by the seat of your pants, and with so much at stake, … Read more

Apologizing: How You Say It Matters

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if i… Read more

10 Ways to Prepare for Public Relations Controversy

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the … Read more

21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry.… Read more

The News Conference: Controlling Your Message

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference.

It wasn’t an easy decision. You don’t know which reporters will show up and their quick-fire questions can be intimidating. If you make one mistake, it will be captur… Read more

Build a Stronger Relationship Between PR and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more