spokesperson

November 10, 2009
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)
June 25, 2009
The News Conference: Controlling Your Message

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference. (Read more…)
February 26, 2009
Let Your Customer Be Your Evangelist

A couple years ago, I wrote an article about satellite radio. The public relations person for XM Satellite Radio asked me if I’d ever tried the product, and I told him no. The next day, a FedEx man arrived and I had a XM Satellite Radio boombox and receiver. (Read more…)
January 15, 2009
Better Public Relations Through Media Chemistry

I called Emily Lenzner because I wanted to get inside a public relations pro’s brain. Lenzner has been a spokesperson for Tom Golisano, an Independence Party candidate in New York. She was once in corporate communications for internet and technology companies. And she was also once a television news producer in Seattle. She knows public relations. She knows the media. She knows plenty of tips for public relations pros when it comes to dealing with journalists. And vice versa. (Read more…)
January 13, 2009
Building a Stronger Relationship Between Public Relations and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relations people. But it’s not impossible to build relationships with reporters, provided you can meet two or three of their basic conditions. (Read more…)
December 16, 2008
Public Relations and Entrepreneurs: The Perils of Personality PR

Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)

21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

The News Conference: Controlling Your Message

Let Your Customer Be Your Evangelist

Better Public Relations Through Media Chemistry

Building a Stronger Relationship Between Public Relations and Journalism

Public Relations and Entrepreneurs: The Perils of Personality PR

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