social networking

September 14, 2010
7 Reasons Companies Are Still Skeptical Of Social Media

Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporations – are jumping on the social media bandwagon so they can “join the conversation.” (Read more…)
March 24, 2010
7 Tricks for Getting More ReTweets (Plz Retweet)

Want to go viral on Twitter? You need to get people to ReTweet you … lots of people. But sometimes, getting those precious ReTweets is easier said than done. (Read more…)
March 22, 2010
Are Multimedia News Releases the Future of PR?

Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)
January 5, 2010
Why You Should Be Podcasting

Everyone knows what podcasting is, but many businesses are still overlooking it. As portable audio devices (like the iPod) become more ubiquitous, podcasting becomes even more important as it allows you to reach your target audience while they’re on the go. (Read more…)
December 4, 2009
The Thin Blurred Line: When Is It OK to Mix Personal and Business Social Networking?

In online social networks, boundaries between work, family and friends are almost impossible to set and uphold. Should you maintain multiple presences and risk dividing your influence, or mix business and pleasure and hope you don’t offend a friend or a client? Is it ever okay to blur the lines between personal and professional networking? (Read more…)
December 3, 2009
7 Ways to Position Yourself as an Expert

Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some company they’ve never heard of. What does this mean for you? (Read more…)
February 13, 2009
Trendspotting

After recent conversations with public relations professionals, journalists and others in the business world, I’ve identified the five trends that people say will help you get the ink you’ve been looking for – or that will help you better understand how the ground under public relations continues to shift. (Read more…)
February 6, 2009
Be Careful What You Say or That Media Interview Could Backfire

I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. (Read more…)

« Previous Page

7 Reasons Companies Are Still Skeptical Of Social Media

7 Tricks for Getting More ReTweets (Plz Retweet)

Are Multimedia News Releases the Future of PR?

Why You Should Be Podcasting

The Thin Blurred Line: When Is It OK to Mix Personal and Business Social Networking?

7 Ways to Position Yourself as an Expert

Trendspotting

Be Careful What You Say or That Media Interview Could Backfire

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