7 Reasons Companies Are Still Skeptical Of Social Media

Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporations – are jumping on the social media bandwagon so they can “join the conversation.” (Read more…)

How to Build Credibility through Social Media

Yes, social media is all the rage, but many people still aren’t quite sure what to do with all this Tweetering and Facespacing. Here are five tips for building credibility and scoring new clients using social media: (Read more…)

8 Reasons People Aren’t Sharing Your Content

“Why aren’t people ReTweeting my content?”

“Why haven’t any of my posts hit the front page of Digg or ReddIt?”

“Why don’t people ‘Like’ my articles on Facebook?”

Does this sound like you? If so, you’re not alone. Bloggers from all industries struggle with creating submit-worthy content. They strive to create content that gets people telling their friends about the latest posts through Facebook, Twitter, email, and other mediums, but most are unsuccessful. (Read more…)

7 Tips for Avoiding Social Media Burnout

If you’re like the rest of us, you spend much of your day blogging, commenting, Tweeting, Facebook-ing, Digging, and interacting on other social media outlets. This can certainly have its benefits, but I don’t have to tell you how time consuming and overwhelming it can be if you’re trying to go it alone. (Read more…)

What Are You Really Getting From Social Media Marketing?

In 2010, companies will spend $935 million on social media marketing. By next year, social media marketing is expected to be a billion dollar industry. Simply put, companies are jumping on the social media bandwagon expecting big results. They think social media marketing is the future, and they believe it’s the best way to connect with consumers and join the conversation. (Read more…)

The Myth of the Social Media Expert

As social media marketing has risen to prominence, it seems like a day doesn’t go by where I don’t come across a blog post or an article telling me how I need to use social media. Everyone thinks he or she is a social media expert. Honestly, I’m pretty sick of it. (Read more…)

5 Potential Negative Effects of Your Social Media Obsession

Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)

Guidelines for Creating Your Company’s Social Media Policy

Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)

Social Media Company Policies: Are They Necessary?

In case you haven’t noticed, we’re smack dab in the middle of a social media craze. Companies are starting up their own blogs, and employees are connecting with customers through Twitter. And while you already know that an active social media presence has numerous benefits, you might have overlooked the potential dangers that come with putting your company front and center in the social media universe. (Read more…)

A Collection of Must-Have Online Reputation Management Tools

Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. (Read more…)