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November 10, 2009
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)
April 15, 2009
Public Relations vs. Journalism: Clashing Agendas

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)
December 29, 2008
Public Relations Basics: Press Conference Tips and Tricks

When you have a public relations message you need to get out to the media in a quick, efficient way, a press conference might seem like a good idea. Rather than setting up interviews with individual reporters, sending out press releases, and contacting editors and producers, you can speak to a roomful of journalists at once. But a press conference, like any media interview, can be tricky. The following tips should make your first — or fiftieth — press conference that much easier. (Read more…)
December 17, 2008
In Public Relations, It’s a Fine Line Between Gift and Bribe

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations snafu. So when I received the following email, I had to do some serious thinking. (Read more…)
December 15, 2008
Crisis Management Can Help Avoid Public Relations Nightmares

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” I quickly wrote up a story for my web site and tipped off Reuters and the Associated Press that the announcement was coming. By the time the company announced its bankruptcy, the news was already on the wire, and something bigger was going down in the sector. A public relations nightmare had been averted, but how? (Read more…)
December 11, 2008
Story Proposals: Customizing A Press Release For Reporters

Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover. (Read more…)
December 1, 2008
PR Freak Outs: Keeping Calm When Dealing With Reporters

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak out at editors for any number of reasons (think unreasonable deadlines or expectations). People in the public relations industry tend to freak out, well, a lot. (Read more…)

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