public relations

May 6, 2010
7 Key Components for Press Release Distribution Success

During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)
March 17, 2010
10 Ways to Prepare for Public Relations Controversy

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)
February 4, 2010
How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)
January 19, 2010
Why Should PR Pros Use Media Monitoring?

When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)
November 24, 2009
Twitter Lists: I Don’t Get It

First let me begin by explaining that title. From a personal standpoint, I understand Twitter lists. It’s a great way to organize those people who I follow, and keep up with the latest and greatest in subjects that I’m interested in. For goodness sake, we create lists everyday (offline or online) to make our lives simpler and more organized. (Read more…)
November 12, 2009
Top 10 Tips for PR Success Using HARO

If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO. (Read more…)
October 14, 2009
PR Cartoon: Where PR, Current Events & Bad Taste Collide

British singer Leona Lewis is (Read more…)
October 13, 2009
Public Relations and Advertising

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
May 28, 2009
Manufacturing Controversy to Drum Up Public Relations

Everyone has heard about KFC’s major Oprah goof where so many people requested a free two-piece meal of the fast food company’s new grilled chicken, it simply wasn’t able to meet demand. Local news outlets aired footage of people being turned away from stores. (Read more…)

« Previous Page

7 Key Components for Press Release Distribution Success

10 Ways to Prepare for Public Relations Controversy

6 Common Mistakes PR Pros Make

How to Harness Twitter for Public Relations

Why Should PR Pros Use Media Monitoring?

Twitter Lists: I Don’t Get It

Top 10 Tips for PR Success Using HARO

PR Cartoon: Where PR, Current Events & Bad Taste Collide

Public Relations and Advertising

Manufacturing Controversy to Drum Up Public Relations

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