Public Relations and Marketing – What’s the Difference?
A man walks up to a woman at a party and says, “I’m great in bed.” That’s marketing.
The man’s friend walks up to the woman at the party and says, “He’s great in bed.” That’s public relations.… Read more
10 Ways to Prepare for Public Relations Controversy
Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the … Read more
Why Should PR Pros Use Media Monitoring?
What Is Media Monitoring?
Media monitoring is the practice of tracking and analyzing content across various media platforms – from TV and newspapers to social media and websites. Using specialized tools, it provides real-time insights on brand reputation, market trends, and public sentiment… Read more
Top 10 Tips for PR Success Using HARO
If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO.… Read more
Public Relations and Advertising
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves.
When do you use public relations? Why should you advertise? The best answer on both topics is “It depe… Read more
Beware of Public Relations “Swag”
When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations st… Read more
Public Relations Basics: Mastering the Media Interview
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How to Shine in Media Interviews
Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through a media interview.
Report… Read more
PR Media Coverage
It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an e… Read more
Public Relations vs. Journalism: Clashing Agendas
It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a persona… Read more
Branding – How to Recognize Your Brand Values and Protect Them
What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?
As the branding theorist Jacques Chevron has commented, a … Read more