pr disaster

July 29, 2010
Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide all the pertinent background information and recent news on a company. They may include the company’s specs, its key people, its financing, high quality photos, press releases about various aspects of the company, and even information on pricing and competitors. But are they really necessary? (Read more…)
June 11, 2010
Is PPC a Good Option for Crisis Management?

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and Toyota was really just hanging on for dear life as they rode it out. (Read more…)
January 26, 2010
The Biggest Public Relations Mistake You Could Be Making

PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)
March 1, 2001
How To Destroy Your Business

For some reason, the most exciting PR disasters always involve the media. (Read more…)

PR Fuel Home

Subscribe to PR Fuel

You'll receive:
- PR news & tips daily
- “7 Cheap PR Tactics for Success in Any Economy”
- a FREE no-sales-pressure consultation
- $100 off your next press release order.

Our Clients Say It Best

"Two days after the press release was distributed, we have been published by eight online news agencies and been posted on several websites, including Geek.com and FuneralWire.

I have had three radio interviews, and a Spanish wire agency (EFE) is translating the press release and sending it to several Spanish speaking countries."

- Vince Imani, EulogyCast

Read this review 270 more reviews