Infographic: The Ultimate Media Interview Checklist

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety an… Read more

Why You Should Never Ask Reporters For Interview Questions Ahead Of Time

When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more

There are Times When It’s Okay to Turn Down a Media Interview Opportunity

Many people believe that you should take advantage of every media interview you’re offered. They say that if there’s a chance to get your name out there, you do it.

I disagree.

Not every media interview opportunity is worth accepting. I’m of the belief that it’s best to be selective and to weigh the pros and c… Read more

5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being … Read more

5 Lessons from Kanye on Giving a Bad Media Interview

If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess.

Recently, the controversial rapper has found himself on the road to … Read more

Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more

21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

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You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry.… Read more

Public Relations Basics: Preparing for a Media Interview

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I … Read more

Public Relations Basics: Mastering the Media Interview

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How to Shine in Media Interviews

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview.

Report… Read more

How to Keep Your Public Relations Strategy “On Message”

A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging point… Read more