The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas
When you have a media interview looming on the horizon, you want to do everything in your power to make…
Many people believe that you should take advantage of every media interview you’re offered. They say that if there’s a…
If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business….
If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush…
Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits…
You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But…
Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough….
Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need…
A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and…