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July 12, 2011
5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being referred will also be an ideal client. (Read more…)
November 29, 2010
5 Lessons from Kanye on Giving a Bad Media Interview

If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess. (Read more…)
May 11, 2010
6 Mistakes that Will Kill Your Media Interview

A media interview is your chance to tell your story and to make a good impression for your company. When executed properly, a media interview can offer the benefits of increased exposure, improved credibility, and stronger relationships with the media. (Read more…)
March 4, 2010
Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)
December 30, 2009
Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)
November 10, 2009
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)
May 21, 2009
Press Opportunities Are Not Always Golden

It’s easy to still get excited when the Caller ID flashes the name of a newspaper, magazine, or television network. Media opportunities are, after all, the whole point of public relations. Those in the public relations industry can easily fall in love with the attention that comes from an audience, but you still have to be careful when accepting an invitation for a media interview or television/radio appearance. Many public relations consultants refuse to believe it, but not all media opportunities are golden. (Read more…)
May 8, 2009
Public Relations Basics: Preparing for a Media Interview

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I didn’t know what I was talking about. There are many potential mistakes even a seasoned public relations consultant can make during the most relaxed media interview. Your responses can be too rapid. (Read more…)
May 6, 2009
Provincialism Should Be a Dirty Word in Public Relations

New York is typically considered one of the most cosmopolitan places in the world when it can often be one of the most provincial. My friend Mike grew up in Brooklyn; from the bedroom of his house you can see the Empire State Building. Last week he asked me how to get to City Hall in Manhattan, which is at the foot of the Brooklyn Bridge. Provincialism can work against public relations efforts because it shines a light on attitudes and ideas that may be foreign to others or that play into stereotypes. A recent story in the Wall Street Journal provided an interesting example. (Read more…)
May 4, 2009
Public Relations Basics: Mastering the Media Interview

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through a media interview. (Read more…)

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