local news

April 27, 2010
Top Reasons to Target Smaller Local Media Outlets

You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)
December 30, 2009
Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)
January 5, 2009
Why Should You Hire a Local Public Relations Firm?

Why would a Los Angeles-based retailer hire a New York-based boutique public relations firm to handle the launch of new stores in a southern city? Hiring a local public relations firm would have made more sense, especially if the retailer in question did not already enjoy a national presence. Expanding a business to a new region can be an exhilarating, exhausting, and scary process. Hiring a local public relations firm when expanding into a new region makes sense for a number of reasons, including: (Read more…)
April 9, 2001
Mailbag Odds and Ends

I haven’t dipped into the mailbag lately, so I thought it was a good time to do some spring cleaning by responding to some letters and sweeping up some odds & ends. (Read more…)

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