1. October 4, 2010

    How to Build a Strong Media List to Maximize Your Coverage

    It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)

  2. April 27, 2010

    Top Reasons to Target Smaller Local Media Outlets

    You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)

  3. February 24, 2010

    7 Offline Marketing Ideas to Build Buzz for Your Business

    It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)

  4. February 23, 2010

    How to Use Contests and Giveaways to Boost PR

    So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? (Read more…)

  5. February 19, 2010

    Public Relations at the Local Level

    When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. (Read more…)

  6. December 3, 2009

    Earning Media Coverage Always Trumps Wanting Media Coverage

    The big difference between people who get media coverage and those who don’t is that those who do have something to say that others (their target audience) are interested in. There is a very common tendency – we all suffer from it – to assume that if we’re interested and excited about what we have to say, others will certainly be too. Well, sometimes they’re not. (Read more…)

  7. April 1, 2009

    Washington Monument Strategy: Political PR Tool or Crass Manipulation?

    I read an article about local government using the threat of budget shortfalls to close a popular and much-needed public service. The writer referred to it as a Washington Monument Strategy. I had never heard that phrase before but a Google search showed it along with the phrase Washington Monument Syndrome being used a bit lately. (Read more…)

  8. February 20, 2009

    Public Relations is Not Just Pitching

    If good public relations could be accomplished with email pitches alone we would all be out of jobs. Working with the media is  just one side of public relations, and a direct connection to the media is just one resource we offer our clients or employers. Here are four alternatives for garnering publicity. (Read more…)

  9. January 5, 2009

    Why Should You Hire a Local Public Relations Firm?

    Why would a Los Angeles-based retailer hire a New York-based boutique public relations firm to handle the launch of new stores in a southern city? Hiring a local public relations firm would have made more sense, especially if the retailer in question did not already enjoy a national presence. Expanding a business to a new region can be an exhilarating, exhausting, and scary process. Hiring a local public relations firm when expanding into a new region makes sense for a number of reasons, including: (Read more…)

  10. December 5, 2008

    Success Tips for Small Public Relations Departments

    With the ailing economy and tighter corporate budgets, public relations is often the first department to feel the pinch. Public relations departments are often forced to scale back their efforts, or continue existing efforts with reduced staff. The following tips will help small public relations departments weather tough times–and enjoy prosperous ones, as well. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "We sent our first release with you last month, and got a better response than any other press release services. Our press release was actually READ by real people.

    We have gotten 5 magazine and newspaper interviews, plus one TV interview in less than 3 weeks - these include the Wall Street Journal."

    - Sethina Edwards, President, MomMD.com


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles