1. March 29, 2011

    8 Types of Annoying PR People

    I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)

  2. March 28, 2011

    What You Should Be Learning From Twitter

    If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

  3. March 22, 2011

    10 Simple, Local PR Promotions for Your Small Business

    Running out of ideas on how to promote your small business? Instead of thinking bigger and bigger, try some simple and local tactics instead! These ten should give you an idea on how to focus your campaign on the community around you, and gain loyal and local followers. (Read more…)

  4. February 16, 2011

    How to Tell if a Reporter Plans to Bury You

    Let me just say one thing right off the top. Most journalists aren’t looking to hurt you. Most journalists do their jobs with integrity. Most are ethical and looking to provide you with fair, balanced coverage. (Read more…)

  5. January 7, 2011

    The Top 5 Intangible Skills PR Pros Need

    We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)

  6. November 8, 2010

    5 Reasons List Press Releases Work

    There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work. (Read more…)

  7. October 11, 2010

    10 Things Journalists and PRs Hate About Each Other

    If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)

  8. August 16, 2010

    5 Tips for Getting Reporters to Read Your Emails

    It’s pretty simple really. If reporters don’t open and read your emails, you won’t get the media coverage you desire. It doesn’t matter how great your press release is or how compelling your story might be. If the email doesn’t get read, your story dies. (Read more…)

  9. August 4, 2010

    How to Avoid Becoming a Victim of Gotcha Journalism

    We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)

  10. June 8, 2010

    A Closer Look at Embargoed Press Releases

    In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. (Read more…)

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