1. December 9, 2011

    PR Strategies That Seem Counterintuitive

    Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)

  2. November 3, 2011

    5 Things You Probably Didn’t Know About LinkedIn

    It’s the little social media website that could! LinkedIn has been around way longer than you probably realize, but only recently has it experienced success. Now, everyone who’s everyone uses it. But how much do you know about the premiere professional social media website? (Read more…)

  3. October 14, 2011

    How to Capture the Facebook Timeline Market Early

    Because Facebook’s big redesign, “Timeline,” hasn’t officially been released yet, you still have plenty of time to plan how you can take advantage of this “life organization” feature for your business. While Facebook users will initially balk at the big change and threaten to leave, eventually they will settle down and work with what they’ve been given. This is where you step in. (Read more…)

  4. October 12, 2011

    5 Tips for Creating a Killer Infographic

    Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, linkbait, and more. (Read more…)

  5. October 11, 2011

    How to Foster an Online Community

    Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)

  6. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  7. September 19, 2011

    Social Media on the Rise or Decline?

    Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)

  8. September 16, 2011

    5 Things You Probably Didn’t Know About Facebook

    Facebook is a website many of us use everyday, whether for personal or business use. Though you might think you know everything about the leading social media website, it holds at least a few mysterious and unknown facts that may surprise you. (Read more…)

  9. September 12, 2011

    How to Earn Your Girl Scout Badge in Social Media PR

    When a young lass is going for, say, her gardening Girl Scout badge, it’s never as simple as “plant a pea plant.” There are several steps involved – learning about seeds, proper watering techniques, and maybe a fertilizer lesson or two. Make like a Girl Scout and apply the same mentality when earning your Girl Scout badge for social media. (Read more…)

  10. September 7, 2011

    Use LinkedIn to Hire PR Pros

    LinkedIn can be described as Facebook for professionals. After building your personal and employment profile, you can find past co-workers and link to their profiles. You can add your resume, pictures, contact information, detailed job descriptions, and anything else you think will help you land that perfect job, either now or in the future. Friends on LinkedIn can write recommendations, interact on a Twitter-like feed (which can be directly linked to your Twitter account), and much more. (Read more…)

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